The Standard: A Legacy of Iron and Instinct
In the world of professional rodeo, consistency is rare, and longevity is nearly impossible. Yet, Cody Webster defies the odds. As a 6-time PRCA Bullfighter of the Year, Webster has transcended the role of athlete to become a living icon of Western sports. Whether he is staring down a 2,000-pound bull at the National Finals Rodeo (NFR) or starring in a chart-topping music video with Cody Johnson, Webster operates with a singular philosophy: “If you’re going to be big time, you can’t be part-time.”
The Ride is Worth the Fall: Defying the Impossible in 2025
Webster’s path to the top hasn’t been without its scars. Born and raised in Wayne, Oklahoma, he dedicated his life to the “Art of Bullfighting” from childhood, seeking mentorship from legends like Frank Newsom at age 11. His career has been a testament to resilience, but 2025 tested him like never before.
“If you’re going to be big time, you can’t be part-time.”
Cody Webster
Following a catastrophic injury at the Music City Rodeo in Nashville—where, while protecting a bull rider, Cody collided with a bull that shattered his shoulder socket, exploded the capsule, and tore his bicep tendon—Webster faced a career-ending prognosis. Instead of retiring, he embarked on a grueling, condensed recovery timeline. He underwent reconstructive surgery in August and defied medical expectations to return to the dirt just three months and 26 days later for the NFR, securing his sixth “Bullfighter of the Year” title in the process.
The Empire: Beyond the Chutes
Webster is more than a man in the arena; he is a diversified entrepreneur. Recognizing the fleeting nature of athletic careers, he has built a business empire that extends far beyond the arena floor.
- Ultimate Bullfighters (UBF): Webster is a driving force behind the UBF, helping to professionalize freestyle bullfighting into a standalone sport with major payouts (up to $50,000 per event).
- Media & Entertainment: In 2025, Webster crossed into mainstream pop culture, starring as the lead in Cody Johnson’s music video for “The Fall,” a project that visually narrates the grit of the rodeo lifestyle.
- Livestock Genetics: At his Flying W ranch, Webster breeds fighting bulls with lineages tracing back to Spanish bloodlines, supplying the very athletes he competes against in the ring.