The Pioneer Tax: How J. Eustace Wolfington Helped Reinvent Car Leasing
In this Y'all Street feature, 94-year-old entrepreneur J. Eustace Wolfington explains the insight that changed the American automotive industry: the cheapest car to drive is not the one with the lowest sticker price. From a Philadelphia dealership with no working capital to a global program running in 18 countries, Wolfington's story is about what happens when one person refuses to accept that something has to be done the way it has always been done.