In Episode 41 of Y’all Street, host Tarek Saab sits down with Leigh Veidman, Head Coach of Spokane Velocity FC, to discuss building a championship soccer culture.
When it comes to ranching a soccer club, Leigh Veidman knows that hard work and community connection are essential. As the Head Coach of Spokane Velocity FC, he emphasizes the importance of entertaining the fans, saying, “When they go out to a game, they want to be entertained. Do they want to win? Yeah, but they want to be entertained.”
Cultivating a Championship Culture in the Arena
Veidman’s approach is rooted in understanding the people on his herd. For him, prioritizing the individual over the player is key to creating a winning team. He explains, “It’s people. You got to understand the people first. Everyone that I work with, staff, players, they are people before they are what their role is within the club.”
Building Trust on the Range
Veidman’s journey from the gritty streets of Liverpool to the soccer fields of the U.S. has shaped his resilience and leadership style. He believes that the foundation of a successful team is built on trust and accountability. This philosophy has helped Spokane Velocity achieve back-to-back playoff finals in its first two years.
We needed to bring that style because that would match our brand to the community and build this whole holistic package together to drive forward together.
Leigh Veidman
