Ep. 25: Dale Brisby – Founder, Rodeo Time
Sports
•
49m
Dale Brisby - cowboy, creator, bull rider, and the self-proclaimed “greatest to ever wear a hat” - joins Tarek for a wide-open conversation on building a brand the cowboy way. Known for his humor, quick wit, and the unmistakable Rodeo Time persona, Dale unpacks the real grind behind his rise and how he grew Rodeo Time Inc. and Rodeo Time Media into a full-blown western entertainment force. He and Tarek dive into his marketing philosophy, the early days of shaping his identity online, the evolution of his companies, and the daily discipline it takes to keep his brand sharp. Dale also shares stories from the arena, the cowboys who’ve influenced him, and why authenticity - the raw, funny, real-life kind - is the secret to building something people care about.
Up Next in Sports
-
Ep. 26 (Part 2): Cody Webster – 6x PR...
Fresh off the dirt at the 2025 NFR, Cody Webster sat down with Tarek for another round on the Y’all Street Podcast. He discussed his catastrophic accident in Nashville, returning after surgery, the effort it took to get back into form, and why returning to the arena this year felt more meaningful...
-
Ep. 28: Luke Branquinho – Five-Time W...
Recorded during the 2025 National Finals Rodeo, five-time world champion steer wrestler Luke Branquinho joined Tarek Saab on the Y’all Street Podcast for a sit-down conversation reflecting on one of the most dominant careers in steer wrestling history. Raised on a multi-generation California ranc...