Recorded at the 2025 NFR, Dustin Noblitt (CEO) and Devin Marcum (President), of HatCo (makers of iconic brands Resistol and Stetson, among others), joined Tarek on the Y’all Street Podcast for a grounded conversation on the business, culture, and craftsmanship behind the most popular cowboy hats in the western world. They share how each of them got their start in the industry and dive into the hat-making process, from selecting the right furs, shaping and blocking different styles, to the finishing touches that make each piece unique. The episode also explores how social media has changed the way cowboy and country culture is shared while keeping its core values intact, and why people wear cowboy hats with pride - representing integrity, respect, and the American way. Dustin and Devin explain how those principles guide their partnerships and collaborations and give a look at what the future holds for HatCo - staying true to its roots, crafted for the heads, and hearts of real cowboys and western enthusiasts, while continuing to grow the company’s legacy one hat at a time.